The Baby Friendly Initiative is a certification program started by UNICEF and the World Health Organization in 1991. It is based on ten evidenced-based steps to support and maintain breastfeeding in a hospital or health unit/community. The Breastfeeding Committee for Canada is the national body to assess the Baby Friendly Designation, while The BC Baby-Friendly Network is the provincial body.
To be designated Baby Friendly, an organization must go through a rigorous assessment by this independent body. It must conform to the Ten Steps and the International Code of Marketing of Breastmilk Substitutes. It must have a breastfeeding policy, support consistent breastfeeding education for all staff, and a plan to maintain all ten steps.
Baby Friendly Designation benefits mothers, babies, families, healthcare workers, organizations, and communities. Families should expect consistent, evidenced based information and support to initiate and maintain breastfeeding. Health professionals working with breastfeeding families should have the knowledge and skills to assist families with their breastfeeding goals
Interior Health CEO; Chris Mazaurkewich, 220- 1815 Kirschner Rd, Kelowna, BC
Interior Health Chief Operating Officer: Hospital & Community: Susan Brown 220- 1815 Kirschner Rd, Kelowna, BC
RIH Maternal/ Child Manager: Jennifer Thur, Royal Inland Hospital, 311 Columbia St, Kamloops, BC,